Market Research
Real estate, development, architecture and the forces shaping Southern California and beyond.
+24,000Households
Southern California
San Diego Added 24,000 Households Last Year. Housing Didn't Keep Up.
New household formation continues to outpace new housing units across San Diego County, keeping pressure on prices and rents even as interest rates stay elevated.
SEP 12, 2026 · 7 min read
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Alternative Construction
How Mass Timber Could Get LA Rebuilding Faster
One LA family's house went from foundation to framed shell in two days. Here's why mass timber could change how we rebuild.
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Alternative Construction
What an ADU Actually Costs in San Diego Right Now
California's ADU rules finally make sense. The costs, less so. A realistic breakdown of what it actually takes to build one in San Diego today.
SEP 16, 2026 · 7 min read
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Average Mortgage Rate
Rates
What the 2025 Rate Slide Actually Changed for San Diego Buyers
Rates opened 2025 above 7% and closed the year near 6.2%, yet home sales barely moved until December suddenly broke a three-year record. Here's what actually changed for buyers along the way.
SEP 15, 2026 · 7 min read
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The Architects Who Gave La Jolla Its Quiet Modernism
A small circle of Taliesin-trained architects gave La Jolla a quieter, more restrained modernism than Los Angeles ever produced, and most of it still isn't widely known.
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